Features Overview

 
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Odie’s bar & grill

Logo design for local bar that is re-branding itself to cater to the growing cyclist population, due to the recently extended bicycle trail that passes
near the location.

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Odie’s exterior signage

The bicycle I found is a 1961 Murray with a rack
on the back and eventually will have
head and tail lights.

It was the perfect color, with a little patina, white walled tires and tank to make a statement.
The owner was very happy with the selection.

The signage was created in Adobe Photoshop, produced in vinyl, mounted on die-cut aluminum and mounted to the 2 inch, tube steel brackets.

Building Branding

Exterior logo on front door and some of the random imagery used on the interior.

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Vintage bicycle advertisements line the walls of the bar’s interior.

Vintage bicycle advertisements line the walls of the bar’s interior.

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Images placed under the bar depict patents of various makes and models of bicycles.

Images placed under the bar depict patents of various makes and models of bicycles.

One set of Patents was printed in two section and applied to a cabinet behind the bar.

One set of Patents was printed in two section and applied to a cabinet behind the bar.

Cycling Jerseys design for the bar

Jerseys feature the bar logo, American flag and a few random, cycling themed
design elements, embracing the near by, University of Iowa Hawkeye’s
black and gold colors.
Jerseys will be worn by staff and available for sale to patrons.